Users will soon have a fresh option that allows them to reduce the volume of artificial intelligence-produced content appearing in their streams. This move comes as the platform disclosed that it presently contains over 1 billion content made with AI.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a full-scale rollout. This shift comes amid a rise in AI content, spurred by recent content generation software.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the fastest-growing channels on another major platform exclusively feature clips produced artificially. A large amount of this output is considered low-quality AI content, a term for inferior, bulk-generated content that is typically nonsensical or dreamlike.
Based on user feedback that many people enjoy content produced via AI tools, including AI artwork to science explainers, and we aim to provide users the option to adjust the amount of that, according to their own choices,” stated a company executive.
Scale of AI Content
The platform shared that there are currently 1.3 billion videos on its app identified as made with AI. Collectively, in excess of 100 m media items are added to the app each day, making clips made by AI a limited part of its overall inventory.
Customizing Your Feed
Users will be in a position to reduce or increase the level of AI content they watch by accessing the topic control setting in the app and selecting “AI-generated content”. Other topics that are already be modified under the tool encompass news, style, cosmetics, and dance.
Platform Guidelines
The platform’s policies mandate content makers to tag convincing AI-made content, and it prohibits malicious deepfakes of well-known individuals or emergencies. Any authentic-looking AI video that is without a tag can be removed under its terms of service.
Furthermore, the service will henceforth add an AI-generated label to content produced via its own AI tools, or identified by an industry-wide initiative for recognizing artificial media. This action is designed to deter users from attempting to bypass the tagging system.
Responsible AI Funding
The platform is also introducing a two million dollar awareness program for professionals and organizations to produce informative material about using AI responsibly. This program will benefit charitable organizations dedicated to teaching programming and robotics.
Platform Protection
TikTok has justified its safety measures, following discussion over proposals to lay off hundreds of content moderators in the UK. TikTok is planning to eliminate a significant number of roles in its trust and safety division in London, with trade unions and online safety experts raising concerns that humans are being replaced by AI moderation.
A company official clarified that human moderation would still have a role, but AI can protect employees by filtering out the most graphic content prior to it has to be seen by humans. The company reported a notable drop in shocking and graphic content handled by human moderators over the previous year due to reliance on its machine learning processes.
We believe it is crucial to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is really helping us operate efficiently.”
